Instead of increasing volume, we focused on improving targeting.

First, we identified companies that were actively running webinars or planning to launch webinar programs.

We then built a prioritized database of these accounts and assigned scores based on their likelihood of becoming customers.

With this data in place, we crafted highly personalized outreach messages tailored to each company's situation and webinar strategy.

By focusing only on high-fit prospects, WebiScale was able to spend less time searching for opportunities and more time speaking with qualified buyers.