CASE STUDY
From 0 to 9 Qualified Calls in 7 Days
Client
Panessiel
• A family-owned French company specialising in custom products for artisans, with over 30 years of heritage.
Problem
Problem
• Despite its long history, Panessiel had never done outbound prospecting.
• Their growth relied solely on inbound requests and word-of-mouth.
• That meant thousands of artisans across France had never even heard of them.
THE SYSTEM
Key Challenges
• Struggled to generate first contact with decision-makers in their target market
• Relied on an outdated and inconsistent prospect database
• No structured or repeatable prospecting process in place
RESULTS
Solutions Implemented
• Designed and launched a complete cold outreach system from scratch, including email infrastructure and automation setup
• Built a new, verified, and segmented lead database targeting high-fit companies in their industry
• Crafted a multi-step outreach sequence to book sales meetings
Companies that trust StartLabs
Campaign results
• 9 qualified sales calls booked in the first 7 days
• Positive replies from top artisans across France
• First sale closed after only 3 days of launching the campaign
• A scalable outbound system now used as a core sales channel
• €27,000 in pipeline value created within the first week
Ready to build your outbound engine?
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